Waffle House now has an option that isn’t a house at all! Keri Lumm gives you all the details about their food trucks.
Waffle House has a little-known menu option that expands the reach of its 24/7 breakfast empire: a food truck.
The Atlanta-headquartered restaurant chain’s catering department added a food truck five years ago, but its existence has recently gained some national attention.
Several media outlets across the country cooked up coverage of the truck’s appearance at a June wedding in Columbia, S.C., and photos of the colorful red, yellow and black vehicle with its iconic “Waffle House” lettering spread across social media.
Waffle House, which has about 1,900 restaurants in 25 states, decided to get a food truck for catering because the Atlanta area restaurants had so many catering requests.
“It’s very busy,” said Pat Warner, the chain’s director of public relations and external affairs. “It has really taken off. I try to get it for Waffle House events and I have to book it months in advance. They will do three or four weddings in a day.”
To rent the truck, which is based in Atlanta, customers put down a $90 rental fee and pay $50 per hour for travel time and the duration of the event – be it a birthday, wedding or company party. Big events, which expect to fork out more than $1,000 on waffles, omelettes and other dishes, require a 50 percent deposit in advance.
On the scene, the cooks in the truck prepare whatever dishes your heart desires. And long distance travel for events outside Georgia may include the cost of lodging the truck’s team.
And the truck does travel. Waffle House has sent the truck several times to events in Florida. And the truck also provided free food for residents when floods in August 2016 shut down a Waffle House in Baton Rouge, Louisiana.
The truck is a regular in Auburn, Alabama, where it’s a hit among the Auburn University football team. “Auburn’s football coach is a big Waffle House fan, so they will bring it in and cater to the football team, as a treat to them,” Warner said. “They have done that the last few years.”
Waffle House even sent the truck to the construction site to repair last year’s Interstate 85 bridge collapse, and each Thanksgiving the truck feeds the homeless in Atlanta.
The company plans some surprise appearances for the truck Sept. 2-8 for National Waffle Week, especially around Atlanta-area colleges, Warner says. Recently, the truck “was driving down the street to set up here at Georgia Tech by the fraternities and it was like the ice cream truck, they were chasing it down the street,” he said. “It was great.”
With the recent wave of attention on social media, even more people are booking the truck, so if you have a notion that you’d like a Waffle House food truck appearance this holiday season, Warner said, “I will tell people try to book it months in advance because it books up quickly.”
All the attention has the restaurant chain considering the addition of a second food truck. “We are thinking about adding to the fleet,” Warner said.
That will likely come as a welcome addition to the many Waffle House-heads on Twitter who were ecstatic about the existence of the food truck. “WHAT A TIME TO BE ALIVE” said Alison Croghan, a Salt Lake City TV journalist and meteorologist who attended the University of Mississippi.
“Behold, there is a God, and he loves us this much… ” said Andrew Donaldson, a writer in Pines, N.C.
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